marketing市场营销教案英文.docVIP

中南财经政法大学武汉学院外语系 市场营销(英) 课程教案 Teaching Plan for Marketing Foreign Language Department of Wuhan College, ZNUEL 课程名称 (Course Title)Marketing授课学时 (Class Periods)2授课单元或章节 (Unit /Chapter)Chapter 1 An overview of marketing 教学目的及要求 ( Objectives Requirements) ● Describe the reasons for studying marketing. ● Define the term marketing. ● Describe the marketing process. ● Describe customer-focused strategy. ● Describe four marketing management philosophies. ●Discuss the differences between sales and market orientations. ● Compare exchange with marketing. 教学方法及方式 (Methods Means) Task-based Teaching Method Presentation Case study 教学重点或难点 (Key Difficult Points) Be able to define marketing Compare the five marketing management orientations. The differences between sales and market orientations. Understand customer relationship management and strategies. 教学进程或步骤 (Procedures or Steps) Warming up: Discuss marketing in daily life Presentation: 1. Previewing Marketing 2. Marketing Defined 3. Process of Marketing and Exchange 4. Customer-focused Strategy 5. Characteristics of Markets, Products and Marketing 6. The Global Marketing Vision Practise: Case study Central task: Dicussion Summary ● Describe the reasons for studying marketing. ● Define the term marketing. ● Describe the marketing process. ● Describe four marketing management philosophies. ● Discuss the differences between sales and market orientations. ● Describe customer-focused strategy. 教学内容 (Contents) ● Describe the reasons for studying marketing. First of all, marketing is affecting the allocation of goods and services that influence a nation’s economy and standard of living. Second, understanding marketing makes consumers more informed. Third, an understanding of marketing is crucial to understanding most businesses. Fourth, career opportunities in marketing are diverse, profitable, and expected to be increased during the coming decade. ● Define the term marketing. Marketing is managing profitab