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; The famed New York Times columnist, Thomas Friedman, wrote a column in which he said America needs more jobs—Steve Jobs. He meant that innovation and creativity must be nurtured and encouraged to help the U.S and other countries emerge from the global recession. Everyone wants to learn more about Steve Jobs, yet very few journalists have identified the principles that drive Steve Jobs and his success. Until now, that is. ;The Innovation Secrets of Steve Jobs (McGraw-Hill, October, 2010) reveals the 7 principles that are largely responsible for his breakthrough success; principles that have