基于季节性因素的内蒙古旅游业营销策略研究.docxVIP

PAGE  PAGE 16 内蒙古财经大学本科学位论文 基于季节性因素的内蒙古旅游业 营销策略研究 作 者 单景香 院 系 商务学院 专 业 市场营销 年 级 2013级市场营销5班 学 号 138062631 指导教师 鑫颖 导师职称 内 容 提 要 旅游业作为“无烟型产业”已经成为 21 世纪世界上规模最大的产业之一，它集众多产业于一体，影响范围广，在各国经济的发展中占有重要地位。内蒙古地处我国北部，地域辽阔，旅游资源源丰富，四季分明，并且旅游业受季节性影响较大，出现了明显性的季节性差异。然而现阶段内蒙古对季节性旅游分开发还是不够的，出现了四季旅游发展不平衡的现象，目前内蒙古旅游无论从研究或是供给侧经营的角度都只有＂淡旺???＂认识，在产业化发展程度、产品类型和布局、基础设施建设等方面还存在着不少问题和薄弱环节。因此，本文从现阶段内蒙古季节性旅游的现状着手分析，提出存在的问题，最后给出合理化的建议。 关键词：季节性 旅游业 差距 Abstract Tourism as \smokeless industry\ has become one of the worlds largest industries in the 21st century, it is integrated with many industry, influence range, occupies an important place in the economic development of countries in the world. Inner Mongolia is located in the north of our country, vast territory, the source rich tourism resources, clear four seasons, and greatly influenced by seasonal tourism, there is an obvious seasonal differences. But at this stage in Inner Mongolia on seasonal tourism development are not enough, the four seasons travel the phenomenon of unbalanced development, the current Inner Mongolia tourism both from the perspective of research or supply side management only \season\, in the development of industrialization, the product type and layout, infrastructure construction, there are many problems and weak links. Therefore, this article from the current situation analysis of seasonal tourism in Inner Mongolia put forward the existing problems, and finally give the rationalization suggestion. Key words： Seasonal Tourism Disparity 目录  TOC \o 1-3 \h \z \u  HYPERLINK \l _Toc479420798 一、 研究背景  PAGEREF _Toc479420798 \h 4  HYPERLINK \l _Toc479420799 二、内蒙古旅游业发展现状分析  PAGEREF _Toc479420799 \h 4  HYPERLINK \l _Toc479420800 （一）内蒙古自治区旅游业整体发展现状  PAGEREF _Toc479420800 \h