商务英语小企业兼并收购的案例剖析.pptVIP

Acquisition;Definition;Hostile Takeovers;Friendly Acquisition; Kraft and Cadbury;NetEase January 20: with 186-year history, the British confectionery brand Cadbury yesterday announced the acceptance that Kraft Foods (Kraft) purchased Cadbury with the improved price of 117 million pounds ($ 19 billion) and defended for their decision of selling Cadbury to this American group, saying that it is the cost of globalization. ;Kraft Foods ; Now its China mainland headquarter (总部) is in Shanghai. It owns many well-known food brands, including peace, Oreo, lots of interest, fun, Trakinas, Tang, Maxwell House, Singles, Philip, Toberone, Planters, delicious, Kraft Miracle Whip, and the European Bismarck.;Cadbury;Why there was such a case;The motivation of this acquisition;To reduce the risks of Kraft’s asset management For the acquisition enterprises, hybrid mergers can achieve diversification, so that it can disperse(分散) the management risks. To avoid bankruptcyFor Cadbury, to join Kraft is beneficial to its business development. It helps reduce the risks to avoid its bankruptcy ;benefits;1.;;;;Kraft will make their own food a giant to become even more powerful on its road ;Kraft: at all costs;（unsuccessful case); Steve Ballmer, Microsofts chief executive officer, has increased the pressure on Yahoo to hand over control of its search business to his software company.?Speaking in an interview with the Financial Times, Mr Ballmer set the stage for a new showdown nearly a year after Microsofts first aborted attempt at a full takeover.However, he ruled out a full acquisition, despite a collapse in Yahoos share price that has pushed its market value down to $17bn, less than 40 per cent of the amount that Microsoft offered to pay in a mixture of cash and stock last year.The best time for a landmark search pact between the companies was during the current management transition at both companies, Mr Ballmer said. 为让雅虎(Yahoo)将搜索业务出售给微软(Microsoft)，微软首席执行