0133050866_vc MIS13_CH05_Case3_HudsonBay.pdf

Management Information Systems 13e KENNETH C. LAUDON AND JANE P. LAUDON CHAPTER 5 IT INFRASTRUCTURE AND EMERGING TECHNOLOGIES CASE 3 Hudson’s Bay Company and IBM: Virtual Blade Platform (a) What Is Server Virtualization? VIDEO CASE SUMMARY Server virtualization is a technique of optimizing computing resourcesSy bystems dividing individual physical servers into “virtual servers” with their own environments and applications. It is one of the most common methods for companies to consolidate computing power, reduce costs, and become “greener” as a result. The first video is a basic introduction to server virtualization. L=2:35. URL /watch?v=p11lJOnALS4 (b) Hudson’s Bay Company and IBM: Virtual Blade Platform VIDEO CASE continued Chapter 5, Case 3 hudson’s Bay Company and IBM: Virtual Blade Platform 2 SUMMARY Hudson’s Bay Company is a Canadian firm founded in 1670 as a fur trading company. Today Hudson’s Bay operates 500 stores, and is one of the largest retailers in Canada. The company turned to IBM’s virtualization platform to achieve cost savings, greater flexibility, and reliability, as it grew to provide customers with new services and products. L=7:21. URL /watch?v=6PSwzkdDdvU NOTE First, watch the brief overview of virtualization, and then watch the IBM video about Hudson’s Bay Company and their experience with IBM blade servers and virtualization. CASE Enterprise data centers contain lots of servers. Server workloads vary widely based on factors like the time of day, tasks requiring completion, user activity, and so on. Thus, many servers spend much of their time idle, which