Unit11Lesson3TheAdvertisingGame-PeriodOne课件北师大版必修4.ppt

Unit 11 The Media Lesson 3 The Advertising Game ( Period One ); Objectives By the end of this lesson, you’ll be able to ◆ know the design, the idea and the effect of advertisements; ◆ understand advertisement development; ◆ discuss advertising;Lead-in; ; ; ; ; ; ;Be Creative; ;Pre-reading;Choose the words for their definitions;While-reading: 1st reading;While-reading: 2nd reading – Re-arranging;While-reading: 3rd reading – Answering;1. When does the simplest type of advertisement work? ;2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities? ;3. What ideas do today’s advertisers use to make you notice their products?;4. What has the government done during the last decade?;The advertising game;;;;;;Voice your opinion;Thanks a lot!