5冷藏冷冻部门陈列指教书.pptVIP

Consumer Goods Implementation Guideline (Perishable) 快速消费品处排面陈列指导原则 (冷藏冷冻部门) ;OBJECTIVE: 目的： The implementation of the perishable dept should respect direction given by SDD. 冷冻冷藏部门的排面陈列须遵守SDD的指导原则 HOW?: 方式？：  - Apply to all your department the families sequences define by SDD. 适用于部门中SDD所定义的系列分类 - Optimize your linear repartition regarding your sales profits. 优化排面，以推动销售量和利润;1.The configuration of the group family 1.大分类的结构 customer flow 消费者流向 family allocation 中分类分配 average linear meter 平均地面线;Index;150- Dairy Products;Consumers Flow;Plan-o-gram; Yogurt is displayed vertically by package:house,cup, bottle. 酸奶按包装垂直陈列：屋状，杯状，瓶状。 Inside the same package,it is separated by flavor: plain, strawberry, apple, etc. 同一包装，按口味分开：原味，草莓味，苹果味等。 From up to down is small capacity to big capacity. 从上到下按小包装到大包装陈列. ;1501-1502 Cheese Butter/Margarine Average Linear: 2 elements;Plan-o-gram; Cheesebutter/margarine Display vertically as following, cheese,freshcream,butter,margarine, then by shape,e.g,cheese can display as piece,bar,box 奶酪和奶油/植物油先按品种纵向陈列：奶酪，鲜奶油，牛油和植物牛油。同一品种内按形状陈列：如奶酪可分为片，块，盒。 From up to down is small package to big package. 从上到下，包装由小至大.;1503 Eggs Average Linear: 3 elements;Plan-o-gram; Eggs is divided by 3 segments:fresh eggs,limed eggs and salted eggs. 蛋类划分为3类：鲜蛋，皮蛋和咸蛋。 Limed eggs can be separated by common eggs and quail eggs. 皮蛋可先将一般皮蛋和鹌鹑蛋区分开来陈列。 Salted eggs can be separated by “need to boiled””un-boiled”。 咸蛋分为“需煮”和“即食”。 From up to down is small capacity to big, gift is at the bottom. 从上到下，规格有小至大，礼盒放在最 下面。;1504 Fresh Milk Average Linear: 3 elements;Plan-o-gram; Fresh milk is separated vertically by flavor:nature,flavor with(chocolate,strawberry etc.) 鲜奶按口味垂直陈列：原味，巧克力味，草莓味等其它口味， From up to down is small package to big. 从上到下，包装由小至大。;1507 Fresh Juice Average Linear: 1.5 elements;Plan-o-gram; Fresh Juice is separated vertically by flavor:Orange,Apple, Others. 新鲜果汁按口味垂直陈列：鲜橙汁，苹果汁，其它果汁。 From up to down is small package to big. 从上到下，包装由小