跨文化商务沟通案例_如何解决巴别塔沟通问题.ppt

如何解决“巴别塔”的沟通困境 ;Content目录;Peter Doron is an engineer who works with electronic medical imaging products. Doron’s company has a high ratio of technical employees who have the various skills to carry out the development of sophisticated electronic products. However, according to Doron, these persons do not have any intelligent notion regarding how to communicate within an organization. Doron believes that his company is overwhelmed with communication-related issues that neither he nor anyone else in the company knows how to assess or remedy.Linguistic diversity brings obstacles to cross-cultural communication，Due to communication problems，Messages will not be able to accurately, reduce work efficiency, cause needless loss. 主人公多伦供职于一家电子医疗成像设备公司，他们公司拥有大量高智商的科技人才，然而这些“人才”在公司内部沟通问题上却没有一丝概念。并且让多伦担忧的是，他和公司里的其他们都无法评估和弥补由于沟通问题给公司带来的巨大损失。语言多样性给跨文化交际带来了障碍，如果语言不通，那么信息就无法准确传递，降低工作效率，造成无谓的损失。 ;Problem: The most prevalent formal tool used for interdepartmental communication within the company is memos ---either electronic or print. There are few face-to-face interactions of any sort. When customers contact the organization they typically fax their communication. Many customers are foreign nationals with little or no background in the primary language used in Doron’s company, which is English. 他们公司用于内部沟通最常用的工具是电子稿或打印稿的公司备忘录，只有很少的几次面对面的交流。即使是和客户交流时，他们也通常使用的是传真来与客户沟通，然而他们的许多客户都是外国人，没有任何的英语能力。 Analysis:企业员工缺乏面对面与人交流的能力，只能寄托于网络与通信。 Solution:加强沟通与交流。部门之间定期进行会议商讨，多开小型会议交流想法。在客户方面，公司可以招聘熟练运用各种语言的人才充当翻译，与客户进行电话或面对面交流，使信息传递更为准确。 ;Problem: here is an extremely high level of stress in the workplace, with a variety of causes including short development schedules, logistical problems caused by working with offshore customers, and an ever-increasing burden of paperwork required to satisfy regulatory requirements. It is not unusual for tasks to be assumed by multiple individuals unknown to one another, causing a sort of duplication of efforts. The fact of the matter is that the messages that info