Atypical pneumonia crazy marketing fortune or misfortune to hedge wave.docVIP

 PAGE \* MERGEFORMAT 7 ‘Atypical pneumonia’ crazy marketing fortune or misfortune to hedge wave The recent SARS case in Guangzhou, a few related industries are subject to no small influence, first Banlangen and other antiviral drugs and soaring prices of white vinegar, followed by or even salt, rice and other supplies also followed the people’s livelihood prices. Lose no time, several pharmaceutical companies and food manufacturers vinegar in newspapers, websites and car body also appeared quite ‘caring’ means of advertising. A multinational pharmaceutical companies are also suspected of improperly in the incident, rumors spread. Overt or covert, is caused by this incident, the marketing of a medium-intensity war staged in Guangzhou and the country. This event is not finished, I think this article is one of the few marketing problems are discussed. The first question: What is the best means of marketing the event? Benefits or reduce business is natural, but temporary earned money, certainly is the best ‘event marketing’ of the way? With ‘dedication and love,’ as the entrepreneurial spirit of 800 and a half decades ago, began to pursue the ‘clearly-’ business strategy, in 1958, Typhoon No. 22 after sweeping the Izu Peninsula, in the consumption of geothermal sea vegetables appeared out of supplies the situation of general price soaring, but Kazuo Wada insisted to the usual price of supply to the consumers get a good reputation. Over the next days, more than 800 semi-typhoon before the whole business has doubled. Other hand, some of our retailers in pneumonia behavior, the price soared to several times or even more than tenfold, the price of a bottle of white vinegar up to tens of dollars, the price of a packet of salt, up to ten-dollar. This price is certainly short period of time can be difficult to earn some of China’s wealth, but in the long run, the loss of consumer loyalty and recognition. If you have Which pharmacies can also adhere to the original i