Ban Chao liquor Urumqi Promotion Case Analysis.docVIP

 PAGE \* MERGEFORMAT 24 ‘Ban Chao’ liquor Urumqi Promotion Case Analysis Done at the hands of Mr. Ye Zhesi Procter amp;amp; Gamble to promote rural markets, he was Ben Beijing to develop his career to go, I carry big bags one, went straight to the border town northwest - Urumqi, northwest of Ho ready to do a wolf. First, sentiment to wait for the true meaning In late October 1997, we saw a street Urumqi called ‘Ban Chao’ wine product, in terms of packaging, or to the name, all tell the taste of wine out of a culture. But I went to Urumqi, found that poor marketing network to do, cognitive low rate of liquor consumption in Urumqi that a third of the city of the country, the annual sales of less than 750,000 yuan. Oh Yeah, such a good wine to achieve such a culture’s sake, it is a pity ah! After three days of market research, we found that this wine can place in Urumqi, we have decided to make this product well together, but a double-wishful thinking. So we started operations, and the company sent the most senior levels of an intelligence agent by a week to find, to find a Hami Huangtian winery offices in Uzbekistan. In a corner of fair trade markets, found Mr. Wang, one about to do Banchao wine marketing plan, Mr. Wang was confused eyes out of a sudden a light of hope, he did a three-year Urumqi marketing, also known as the one advertising agency, but that is not life and death together, do not get bonuses every year, but also always let people look down on the factory. We were the basic direction of a marketing talk Mr.Wang feel that we are a serious person, immediately report to headquarters, CEOs had a few days to reply. This can all be waited 20 days, from the autumn wind sweeping the grounds and waited until the snow-covered in mid-November, Mr.Wang only tell us that CEOs have to Urumqi. AE is positive, then flew to the hotel boss, and so on for a long time to come back that CEOs went to another advertising company talks went. Alas, until a long time