Bao Guoqi off the market.docVIP

 PAGE \* MERGEFORMAT 13 ‘Bao Guoqi’ off the market Jianlibao Group in China’s beverage industry is bound to be a high-profile role, from the ‘Oriental magic water’ challenge to two music began Jianlibao Group has taken up the banner of national industry by a wide range of respected; its unique ‘sports marketing ‘strategy allows Jianlibao to become self-80s since the 20th century, only able to contend with international beverage giant carbonated beverage company. In 2002, the Jianlibao Group, the industry once again become the focus of attention during the World Cup invested 30 million yuan of the media blitz, so Jianlibao launch of ‘Fifth Season’ beverage brands overnight fame. However, the idea of relying on capital operation, full access to the beverage industry, as well as a variety of incredible once again become the industry’s marketing practices the focus of controversy, public opinion, especially the ‘Fifth Season’ channel strategy and product strategy, there are lot of controversies. However, the ‘Bao Guoqi’ The emergence of the industry is completely resolved all the doubts of the Jianlibao Group, whether it is a series of market, product planning or decision-making have shown a mature systematic and fully prepared. There are many remarkable aspects of them, to be summed up and summarized. Whole new market for innovative concepts In 2003, the beverage market, no one will suspect that the explosive fruit drinks, unified ‘Orange over’ will continue in 2001, 2002, the success of fruit juice drinks market continues to be cited coquettish, Master of the ‘fresh daily C ‘, Coca-Cola’s’ Queer’, Wahaha fruit juices are also a place in the juice market. Jianlibao launched from the ‘Fifth Season’ full involvement in all areas of the beverage industry, product line pull too long, the market has not recognized such a ‘strong take-all’ approach. ‘Season’ problems other than their own problems, but also because of the seriousness of the external environment, ca