Bend overtaking wisdom and the risk of.docVIP

 PAGE \* MERGEFORMAT 9 ‘Bend overtaking’ wisdom and the risk of More recently, the major media, the emergence of a refreshing vocabulary, called the ‘bend to overtake’. This concept, of the various automotive, motorcycle racing that often occur. Means that: All participants of the drivers on a straight line on the runway when the speeding is almost impossible to go beyond who is who, but only when the turning is possible ahead of the competition. Because, at this time, each player needs to slow down. The face of the global financial crisis, the face of China’s economic slowdown amid a nationwide bold Hunan Province will ‘turn overtaking’ concept used in the economic sphere in an attempt to China’s economic growth due ‘slow’ time, the use of province’s major economic advantage, the lead economic growth. In fact, although such a reference is very fresh, very image, by most media believe that the ‘new ideas’, but, for marketing From EMKT. run, this practice is very common. From a marketing point of view, every market volatility, it is a ‘corner’; each time the bubble burst, it is a ‘corner’. Many successful brands, are the ‘bend to overtake’ the master, their keen insight and bold decision-making is always in the ‘turn’ on ahead of the competition to win a larger space for development. Take dairy products, and said: ‘Dioxin’ event is a ‘bend’, Yili milk to seize the opportunity; ‘port Yang milk’ event is a ‘bend’, San Yuan powdered milk to seize the opportunity; ‘3 melamine an ‘incident is a’ bend ‘, but this time flying crane and ternary milk, milk powder seized the opportunity. However, the need to be raised, not all of the ‘corners’ are ‘overtaking’ a good opportunity, nor are all of the ‘drivers’ can do ‘overtaking’. ‘Bend to overtake’ requires wisdom, courage, need real business capability. The marketing, the ‘turn overtaking’ should pay attention to what is, to avoid any risk, I simply talk about his own views: 1, ‘corner’ of any benefit to you? Ac