Beauty and Rongshida = Kelong and Warburg-.docVIP

 PAGE \* MERGEFORMAT 7 ‘Beauty’ and ‘Rongshida’ = ‘Kelong’ and ‘Warburg’? According to December 11, ‘Anhui Daily News’ daily reported that ‘11 24, Midea Group held in Guangzhou washing machine market conference, in one fell swoop introduced a variety of ‘America’s’ brand washing machine ... ... The conference, the US’s first washing machine launched 18 new models, including 8 section roller washing machines, 8 Washing Machine and 2 dry-cleaning machine. All of these washing machines located in Hefei Rongshida joint venture manufacturer of beauty. ‘But the cause for concern is not the product of beauty, but beauty of the brand strategy. Conference, (President of the United States of Rongshida joint venture) WANG Jin-liang expressly told reporters that in the washing machine sales market, they will also implement the ‘Rongshida’ and ‘beauty’ of the two-brand strategy; and in the brand’s market position , the ‘America’s’ emphasis on 12 high-end market, ‘Rongshida’ focuses on 34 low-end market. ‘ See this story, the author is also the first impression a ‘Kelong’ and ‘Warburg’. At that time, Kelon Group after the acquisition of Warburg, air-conditioning, can not wait to implement its ‘multi-brand’ strategy, At that time, Kelon Group, a ‘Kelong’, ‘tolerance’ to, ‘Sanyo Kelon’ and ‘Warburg’ under four brand names It can be said is China’s home appliance industry, a ‘monster’. In the Kelon Group’s ‘multi-brand’ strategy, ‘Kelong’ brand both air-conditioned, there are refrigerator, at the highest level, is positioned as high-end brands, mainly for the 12 markets; while the ‘Warburg’ brand of air-conditioning directly by their subjectively ‘reduced’ to second-tier brands, which is ‘low-end brand’. Kelon ‘multi-brand’ strategy, the reality effect is: ‘Kelon grow up’, ‘Warburg not live’, ‘Rongsheng not die’, ‘Sanyo Kelon not create device’. As can be seen from the above reports, the U.S. group of ‘beauty’, ‘Rongshida’ approach with the original Kelon Group ‘Kelong’,