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Channel overlord criticism of the pursuit of competing in harmony-
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‘Channel overlord’ criticism of the pursuit of competing in harmony?
Recently a book entitled ‘channel supremacy’ marketing books like hot, the author famous for the actual branding expert Mr. Li Yuguo, which is currently the first right combination of channels and brands discussed in monographs, are also made to the development of future channels a more systematic and in-depth predictable books. And subject to the domestic new and old generation of entrepreneurs strongly touted, Shanshan Group Chairman Mr. Zheng Yonggang, as well as Focus Media’s head of Mr. Jiang Nanchun have a book review for this book was written. This book shows the weight of the weight.
Channel issue is the core issue of Circulation, distributors, manufacturers and retailers with the interests of game, the logistics cost control, terminal winning the theory and practice, the new labor law under the shopping guide personnel management and so on, it seems that has not stopped Guo debate school professors from the University’s appeal and the operation of front-line sales personnel, experience and reflection, and so, in fact, the channel problem is a manufacturer or retailer belittle the cooperation of the bridge, to the Dali look, in fact, the harmony channel has already affected the entire social stability and harmony, it is unthinkable that if the country, 10000 Terminal shopping guide staff laid off, will give the family and the stability of society brought about a great impact!
‘Channel overlord’ by Mr. Li Yuguo the view that, as a dealer, or switch to dealer will not do, or is doing a super dealer, of course, Mr. Lee hopes to use his book, recommended strategies and methods. The real dealers by manufacturers and retailers do not win the extrusion is a fact that Mr. Lee has also been well illustrated by the data in 2007 the withdrawal of the terminal in the retail home appliance brand, integrating its own and external resources to achieve a small and broad, rapi
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