Chinese drum Assembly to the case plan.docVIP

 PAGE \* MERGEFORMAT 30 ‘Chinese drum Assembly’ to the case plan Large-scale cultural activities ‘nuclear fission’ spread of effect, has long been recognized. In terms of tourism, a successful large-scale cultural activities, will lead to a combined effect of increases geometrically, so that the tourism industry chain to benefit the relevant industry groups. Therefore, the large number of cities and scenic spots, and now has organized large-scale cultural activities as the promotion of urban development, to create tourist brands of ‘nuclear weapons’. However, the large-scale cultural activities in the planning and operation of exactly how to achieve the desired effect? CCTV Wuxi Film amp;amp; Television Productions more than ten years of the development process, has held a series of national-scale film and television, cultural and tourism activities. The author served as chief planner, was held in the spring of 2000 the ‘China drum of the General Assembly’, is one of the more successful one. The event aimed at Taiwan’s first ‘Golden Week’, intended to boost their market influence. In the meantime, seen media reports of more than 850 articles. Proceeds from ticket sales scenic Golden Week all-time records. Moreover, also serves as the major city of Wuxi, cultural events, write the mayor’s annual government work report ‘2001 ‘. Now, let us introduce the planning process in this case. Creativity - rational and pragmatic Organizing large-scale tourist attractions and cultural activities, mainly for two purposes: First, promote the company’s core values, enhance the brand image of the scenic area; second lift popularity, to promote sale. Thus, large-scale scenic spots and cultural activities, in essence, should be a rational and pragmatic marketing behavior. 1, creative thinking, to guard against two logical trap Key to the success of large-scale cultural activities, first in the creative. Creativity to solve problems is to design a kind of cultural topics