Hero can not dead end - talk about hero brand revival strategy.docVIP

 PAGE \* MERGEFORMAT 15 ‘Hero’ can not ‘dead end’ - talk about ‘hero’ brand revival strategy China has many old brands, has high visibility and reputation, but now, among them most of the business situation is not good. ‘Heroes’ is such an old brand. An old brand in order to have a lasting appeal, it should be consistent in maintaining the brand identity on the basis of continuous innovation. But the ‘Hero’ which was once the envy of colleagues at home and abroad well-known brands, but not with the development of the times and constantly give them new meaning, and strong administrative intervention, the lack of brand awareness, private enterprises have sprung up everywhere, foreign brands ‘invasion’ multiple shocks, ultimately embarked on a ‘dead end’. This is the ‘hero’ of regret, but respect the feelings of the Chinese people, the ‘hero’ can not ‘dead end’, ‘Hero’ brand needs rehabilitation. ‘Hero’ History Pen manufacturing plant was founded in 1931, formerly known as wah fu pen manufacturing plant. In 1958, just a pen manufacturing plant near public-private partnerships for staff to make a’’hero ‘catch up’ Parker ‘, winning glory for the country’ slogan. At that time, according to industry standards of the competent departments to determine the’’heroes ‘catch up’ Parker’’the 12 specific targets, including anti-leak, smooth degree, intermittent writing, decompression, high temperature, cold and so on. At that time, the whole factory staff to build a new China, the surging passion, together, ecstasy research, and finally in 1959, basically achieving this goal: the success of newly developed ‘hero ‘100-type fountain pens in the 12 indicators, 11 items to catch up and surpass the ‘Pike’. By the ‘hero’ brand ‘win glory for the country’ the spirit of the infection, when a film studio in Shanghai has also filmed a movie ‘Hero catch Pike’, well known people in Shanghai. During this period of ‘catch-up’ strategy has laid the hero in one fell swoop the status of t