Heroes- news marketing classic.docVIP

 PAGE \* MERGEFORMAT 38 ‘Heroes’: news marketing classic Released by the end of 2002 the country’s Zhang Yimou film ‘Hero’, created a number of Chinese film history, one first, but also led to numerous disputes. In fact, I came to this film apart from color, and some martial arts designs, not much to savor things. Rather, it carried out through the media, marketing tools, is completely Dangde Qi ‘brilliant ideas’ and ‘means of many’ of the evaluation, rated as the news of marketing a classic. In the ‘Hero’ is not aggressively when, due to feeling a lot and I have a friend in three days and three nights among co-wrote a 140,000-word ‘criticism of heroes’, from the conception, story, structure, lines, performance in such areas as the ‘hero’ for a full trial, it is regrettable that the final book were not published due to various reasons. While the ‘hero’ of the carding process of marketing information, they almost never close my eyes from it three days and three nights. ‘Hero’ in shooting, for shooting from interference and confidentiality requirements, Zhang tight blockade on the media. However, this move but brought back a strong media curiosity, but also due to the ‘hero’ of available super-star lineup of luxury, but also to become a full ‘news-oriented’, makes the media had to spy the way ‘spying intelligence ‘, to’ hero ‘has done a myriad of’ free publicity ‘. However, after the completion of filming, out of the box office considerations, Zhang Yimou was a change of the media blockade ‘provisions’, the initiative in planning a series of sensational news events, so that the national media continue for ‘Hero’ crazy, eventually succeed in turning ‘Hero’ speculation on the days. Therefore, the ‘hero’ is not only the history of Chinese cinema’s ‘first giant system’, but also the history of Chinese film ‘news marketing of the most successful film’. Let’s Perspective ‘Hero’ smart news marketing process. An ingenious ‘leaked stills’ July 13, 2002, Tianjin ‘N