Heart-phase printing tissue paper listing plan.docVIP

 PAGE \* MERGEFORMAT 14 ‘Heart-phase printing’ tissue paper listing plan The decision of high-quality high-end brand Base currency blind test, ‘heart-phase-Indian’ win What is the barrier wall of blind test? We will ‘hearts relative to India’ paper towels, Procter amp;amp; Gamble’s ‘Home Depot’ and Vinda Paper’s ‘Vader’ tissue were compared with tests of different brands of low-towel taut with the embroidery frame, and then put up coins, which brand of paper towels can withstand more than the coins, then the toughness and quality of the paper towels are good. A result, ‘heart-phase-Indian’ win. This shows that India has a sound mind relative to a first-class brand of the necessary conditions - excellent quality. The development of the brand tend to have such a law: a very good product, if not through a well-brand packaging and brand building, not create a good brand image, then the brand a wide range of markets, it is difficult to obtain consumer identity, it is impossible to issue a strong brand power violence. Based on the ‘heart-phase printing’ tissue of the test results, we have decided to market the beginning we should take a high-quality, high-profile brand image appears cut into the market competition. Although fierce competition in the market, many brands, in particular, are a number of powerful leading brands, but the ‘heart-phase-Indian’ confidence and ability by virtue of the paper market for many years of marketing experience and marketing network, in a short time, the product push to the market. The remaining is how to effectively integrate communication, to create a golden brand, the promotion of the terminal to buy. Differentiation, the key to impress consumers For the ‘heart-phase-Indian’, the listing and promotion, after all, is facing strong pressure from many brands, but also, according to ‘market first’ the rule to analyze, consumers pre-empt the brand, or have created the brand in consumer habits speaking, to persuade them to accep