Hongjinlong floating astronauts.docVIP

 PAGE \* MERGEFORMAT 16 ‘Hongjinlong’ floating astronauts With the end of the period after joining the WTO to protect the approach of the tobacco, the tobacco industry is brewing and implementation of system reform work, Fengyuyulai. More and more enterprises realize the importance of brand planning. But the possibility of establishing, consolidating and maintaining a brand and brand management through the system will result in the country of its fighting strength of the brand, decided a reshuffle in the company in the industry’s fate. Yunnan, Shanghai, Hunan and several other major tobacco group pattern is taking shape, Hunan, Hubei, Hunan marriage of two legends spread, while the Hubei headed tobacco brand ‘Hongjinlong’ brand marketing and communication in the original problematic situation, right ‘Hongjinlong’ brand was re-planning. ‘Hongjinlong’ from the start by the end of 2003 a large-scale launch of new creative ‘idea how far we can go far’ series of ads, sales volume is said to have been improved. However, this does not mean ‘Hongjinlong’ brand would be no problem. If these problems are not resolved, right Hongjinlong the impact of future development will be profound. 7.1 Who brand image conversion pay Some time ago Heng Yuan Xiang’s ‘sheep’, ‘cow’ ads and Hongjinlong ‘dragon’, ‘person’ of the branding change, triggering the industry’s fierce study. Some people began to wonder, when the companies brand is based on independent innovation appropriate, or to request an appropriate plan or expert-based. In fact, no matter the brand, or marketing, is now the enterprise itself will not do, so please contact the company to help, but they are not looking for experts to judge the standard. I feel ‘Hongjinlong’ demands from the ‘Long’ to become ‘astronauts’, but only changed a symbol to convey the true concept of part, or floating. In other words, ‘Hongjinlong’ the ‘Dragon’ and ‘astronaut’ is just doing a bit superficial. In fact, we are now the brand, n