Hot spots PR How It Works.docVIP

 PAGE \* MERGEFORMAT 9 ‘Hot spots PR’ How It Works Society as a whole wide range of hot topics of concern to businesses are often used to promote and enhance its image, especially those related to national interests and honor of being the focus of the event is business as speculation themes of epic proportions. In the face of such a historic themes, corporate communications, should be how to do? 2001 took place during the three such events: Kunitari qualify Beijing’s Olympic success, and China’s WTO accession. These three historic events can be said that companies in China provides a rare stage performance. So, how companies should seize this opportunity? This, the eyes of the beholder, the wise views about that. At this point, I hope that through review and analysis of domestic and foreign enterprises in several industry heavyweights October 11, 2001 Taimulakai before and after the public relations activities, can inspire other businesses. Changhong: The WTO Declaration of paternalistic Changhong, China’s home appliance industry, as a banner in the ‘accession to the WTO public relations’, there is no false entry into the WTO in the name of the actual line of promotional price cuts, but rather occupy the central-level media, by ‘responsibility to revitalize national industry’ slogans, throwing the ‘reshape the core competitiveness of China’s color TV’ in 1000 words WTO Declaration: ‘On the occasion of China’s accession to WTO is a foregone conclusion the occasion, the occasion of China’s color TV industry faces a sharp decline industry-wide profits of the plight of the difficult time, the occasion of the cross-border color TV enterprises relying on a strong technical, management, capital advantage of a comeback once again, grab the Chinese market crisis moment, the traditional policy of ‘responsibility to revitalize national industry,’ Philosophy of Changhong will ... ... in order to reshape China’s color TV industry in the core competitiveness of domestic