Hunan effect on the Chinese Liquor typical marketing.docVIP

 PAGE \* MERGEFORMAT 8 ‘Hunan effect’ on the Chinese Liquor typical marketing Today, the liquor industry, heat transfer ‘Hunan effect’. In my opinion, Hunan, Hunan effect in fact is the rise of a liquor inductive thinking. The past two years, Hunan’s Liuyang River wine culture in Hunan has achieved leapfrog development through small-confused cents wine, JLF, wine, liquor is the force in Hunan. This situation has aroused attention within the industry, the so-called Hunan effect, thus resulting. In my opinion, Hunan effects are actually a Chinese wine industry, typical. Hunan effect, a new ‘atypical’ successful model If a careful analysis, we can see, Hunan effect of liquor on behalf of the successful marketing of a new model. Liquor industry, some successful examples, from the initial Maotai, Wuliangye, to the smash hit of the Qin pool, Confucian Residence house wine, to the National Pits 1573 and Swellfun, each have their own means and unique skills. However, with the further development of the market economy, in the liquor market is already big business, big brands, when surrounded, Hunan effect was hard from the slit out of a market. The author believes that the advantages of Hunan effect is mainly reflected in the following areas: First, Hunan effect is embodied in China’s traditional culture, mining and the use of clever. Culture for the white wine, such as the soul and human relationships. In the long history of mankind, in most cases alcohol is a kind of living above the above to meet the spiritual needs of the things that occur. Communication, rituals and even the expression of personal emotions, the spirit of alcohol assumed too much demand. Since then, wine and culture in constant contact with the tear. ‘The Book of Songs ‘305 chapter works, there are more than 40 in the first alcohol-related; the whole’ full-Tang Poems’ 50000, involving as many as one-fifth of wine poems. Ancient scholars such as Tao, Cao Cao and so on are all good wine, not to