Change of Heart Recommended Sequence.docVIP

 PAGE \* MERGEFORMAT 3 ‘Change of Heart’ Recommended Sequence This is a worth to the business owners and professional managers who recommended the true story of the book. Many times in the company held a master seminar, participants should be satisfaction with the number of the most outstanding in May 2002 in Shenzhen and Shanghai by Scott and Professor Professor Xu Shijun study of organized leadership. I believe the main reason is that Professor Scott and Professor Xu is a master of story-telling. Speaking of the origins of this book, from 3,4 months in 1995, ‘Harvard Business Review’, Professor Scott masterpiece: ‘Leading Change - Why Transformation will fail’ as his starting point the article proposed by the failure of eight reasons for change. The following year, Professor Kurt publication of ‘Leading Change’ a book (the book published by Xinhua Publishing House, Chinese translation for ‘to change to survive’), immediately became best-selling book, was ‘general management’ magazine’s 1996 management book first. 2001 ‘Business Week’ magazine survey of 504 entrepreneurs, has been elected to the leadership of Professor Kurt Masters first, the book contributed. Continuation of this book ‘Leading Change’ a book, eight steps of change occurred in dozens of stories to make a dramatic description of the purpose is to specify ‘see - feel - change’ mechanism is the best way to change behavior. Professor Scott, as the Chinese version of the preamble of this book said: ‘The central theme of change is to change people’s behavior’. In the Company’s implementation of the multiple video programs, Professor Scott ‘forces for change - leadership’ and ‘corporate culture and business performance’ training courses, feel the professional managers within the enterprise (especially high-level executives), almost all the through the ‘see - feel - change’, rarely, through ‘analysis - thinking - to change the’ (more than ‘command - to accept - to change’) of the process to chang