Imperial Wine upset the high-end real estate market.docVIP

 PAGE \* MERGEFORMAT 18 ‘Imperial Wine’ upset the high-end real estate market In recent years, ‘the rise of real estate wine’ and ‘real estate power’ become white circles refer to a relatively high rate of words, and in many ‘forum’ on as a ‘trend’, ‘phenomenon’ and ‘topics’ were discussed. At present, the liquor industry, ‘the rise of real estate’ is sweeping the country, strong, and to some extent, the national second-tier brands (and even first-line brand) constitutes a regional barriers to competition. An obvious phenomenon is that: many places, cities (counties) high-level government and business entertaining wine had thrown away ‘Mao, five, swords, Lu’ and other national big-name familiar instead of ‘real estate high-end’ soft spot cited that ‘special’, proud of its effect is also often entertained between host and guest happy. ‘Imperial Wine’ is an innovative real estate Lu wine brand, is part of Shandong Shiliquan wine company, in the name listed on three short years of time, quickly swept the Zaozhuang City, in the high-level government reception, business reception, hotel terminals, festivals Group buy , bring their own drinks beat all external channels such as brands, in one fell swoop became the first popular brand in Zaozhuang City, for their local counterparts and consumers relish. ‘High-end real estate brand’ Why is favored by the local level? Where is the secret? ‘Wine reception’ of fever and ‘real estate power’ fever is a cycle of reincarnation, an industry-specific, or just a consumer psychological and emotional expression? Real Estate brand ‘and popular with the rise of’ the causes and reasons for that? China’s liquor market, the extent of impact the future? In this paper, a success story read to the industry and hope to find some regularities. ‘The rise of real estate’ must be institutionalized and fission Lu wine in a large corporate team, is located in Zaozhuang Lunan has not produced the well-known large-scale wine companies in the