Lake brand positioning and function of ecological value analysis.docVIP

 PAGE \* MERGEFORMAT 13 ‘Lake’ brand positioning and function of ecological value analysis [Abstract] build Poyang Lake Ecological Economic Zone has become a new economic and social development in Jiangxi highlights. Brand building is an important part of this project by advancing. ‘Lake’ brand has the typical natural environment and social and ecological attributes, while vigorously promoting the new era of ecological civilization construction of its ecological value and functions of the brand analysis and positioning, has far-reaching significance, in the Poyang Lake Ecological Economic Zone construction, has a leading and guiding role. ‘Lake’ brand building, ecological and economic zones for environmental protection and industrial planning, and ecological philosophy to nurture and regional product marketing group, with a wide range of functions and values. [Keywords:] Poyang Lake; brands; ecological value; functional orientation I. Introduction The economic globalization and regional economic context of accelerated development, international market competition, regional competition competition to brand competition from products, from an economic rigid quotas, and the hard power of competition, a cultural soft power to compete. Whether a region has a distinctive personality image and well-known brands, has become the region’s overall competitive strength and international competitiveness of the symbol and logo. Jiangxi Poyang Lake is a business card, Lakes natural and cultural conditions are unique and Mut Wah Tianbao, old times, with other regions, no copying and substitution of natural advantages and economic advantages. ‘Lake’ brand is the advantage of those resources, highly integrated and fully tap the ‘lake’ the brand’s unique brand value, the brand positioning capabilities will make the Poyang Lake region, Central upgrading the competitiveness of the economy and culture, the primary means of in order to better attract the project, capital, techno