Laughed kitchen accomplishments brand of soy sauce 70 thousand yuan.docVIP

 PAGE \* MERGEFORMAT 25 ‘Laughed kitchen’ accomplishments brand of soy sauce 70 thousand yuan The success of a product in the market, the most critical is that it is not in tune with the market, is not the methods used appropriate marketing is not reasonable, because a product with a pair of lovers in love, as a feature of a person can not be the same as the pipeline , everyone can do; as the results can be replicated in love, but definitely not the replication process, because each person’s experience is different from the environment is also different for each product. Integrated Marketing was in this atmosphere can be achieved. Xinjiang, soy sauce, cook the birth of laughter, that is, according to their individual characteristics and achievements of a development for decades, but the advantages of the brand is steadily upward. First, know him is a blessing In a very chance, I came to know of Xinjiang laughter kitchen (at that time called Murraya paniculata Food Factory) the company’s chairman, to build a side business while studying for a doctorate peers Peking University, we hit it off instantly with the biggest feature is common language too much. There is also a feature of the King, chairman, has never been as cooperative as some companies talk about money, we must make money to dig into the meat until the first time he met me 800 yuan to pay the advisory fees, so I think that if I do not do a good job of this consultation, it may be sorry for him (it was the first time I received consulting fees, but not my proposal is put forward his own, and I think this is the respect for knowledge), he asked the first one The question is how to cook sauce of his laughter as a brand, I heard a laugh kitchen is a name that shines, and why? Because it created a brand name of the half way to success, in particular, a good memory and, in particular, there are features. The second issue is how to laugh at his cooking sauce home market - Changji, can become a consumer pr