LGD and CRM who is adorned with whom-.docVIP

 PAGE \* MERGEFORMAT 5 ‘LGD’ and CRM who is adorned with whom? What is CRM? In one to a company to do the training, the company’s bosses think that their CRM is the LGD (Lunch-Lunch, Golf-Golf, Dinner-dinner). He also believed that their companies are now launched the timing of customer relationship management system is still far from mature, so the company’s customer relationship mainly rely on traditional methods to establish and maintain, but is also well maintained. We often view CRM is’ CRM is a customer database system ‘;’ CRM is a set of computer system is a customer’s method of scientific management ‘;’ CRM is a set of marketing, sales and service functions into one management information systems’, even thought ‘CRM is a kind of culture is a philosophy’ ... ... In fact, all the answers itself, does not matter. Because respondents from different enterprises in different industries, each have different customers, they would have different customer relationship building and maintenance methods, that is, ‘every enterprise has its own business sense’. Holders ‘CRM is the LGD’ point of view the company’s boss has made it very correct, because the important objective of CRM is to enhance customer loyalty and satisfaction, while customer loyalty is inseparable from the cultivation of the body in customers ‘emotional investment’, but also is what we usually refer to interpersonal relationships. A long-term customer relationships to maintain an inevitable need to give customers from the subject of emotion, there is a concern, feel respected. For example, some large enterprises, engaged in a number of big clients the club and hold regular tea, and some games similar to golf so. Thus, the CRM system does not support the customer relationship maintenance method is also very crucial. However, to another has more than 80 offices in large-scale manufacturing enterprises to do the training, the company’s CEO in describing the establishment of the status quo when t