Lee Lang What is wrong-.docVIP

 PAGE \* MERGEFORMAT 6 ‘Lee Lang’ What is wrong? CCTV is currently running ads Lilang big business men, its ‘Zhang holds degrees and relax instead of indulging’ phrase ad not only created a brand awareness, but also to make these words themselves become the river north and south of the seasoning ridicule among friends. However, from a branding point of view we have to study, as the connotation of the expression of the brand, its brand positioning Lilang original intention of the people. Although it is compared to other Chinese-made clothing brand, in the connotation of the excavation can be said that on the one grade, but away from its true essence, is still quite a gap between the deviation. Li Lang Business Men’s positioning in the product is for a middle-class group of 30-45 years old, ‘to relax and not indulgence’, ‘Zhang holds degrees’, from the use of occasions it is entirely possible to express ‘business are also leisure’ concept of However, from a spiritual level, seemingly want to show a kind of middle-class attitude to life, but the study actually, but in ‘blowing its own trumpet and self-deception’ pseudo-proposition, the middle class as the backbone of this society to undertake numerous social and family pressure, they are in this social environment, the need is successful, success, successful, while material things, the pursuit of money can be said that in the middle of this social class has been most vividly reflected the face of these temptations, ‘do not indulge’ only energy is the so-called advertising or marketing plan the company’s small-broken child who behind closed doors, innocent of racking our brains a product of a burst of inspiration, as a consultant, I believe that the strict ‘panel discussion’, ‘consumer research’ in these companies within the perhaps be converted into a few friends on MSN a simple inquiry, in-house brainstorming behind closed doors. The so-called ‘relaxation’, the middle class is the pursuit of real, indeed to rel