Milk incident after the liquid milk market conjecture.docVIP

 PAGE \* MERGEFORMAT 5 ‘Milk incident’ after the liquid milk market conjecture ‘Sanlu milk powder incident’ is over a period of time, the relevant personnel with the appropriate treatment, the brand has also made a commitment to consumers, the media uproar at the various reports, interviews have also come to an end. But the ‘milk incident’ later brought to the people’s diet and consumption habits are growing. I had previously engaged in the liquid milk industry, it is the developing trend of the liquid milk industry, the more concerned I am now ‘milk incident’ of the liquid milk industry, the impact and the views to make the following point of view. First, the whole liquid milk industry experience short-term crisis of confidence Although the existence of the liquid milk business in a crisis of confidence, but the first-line brands in particular, have been detected to contain ‘Melamine’ Brand crisis even more serious. In contrast second-tier brands for the regional self-sufficiency in milk can be obtained for quality assurance, so the regional crisis of confidence in second-tier brands rebound cycle is shorter, it will usher in a more optimistic opportunities for expansion, such as Beijing Sanyuan, Guangzhou Yantang, Shenzhen CASTEL, Hangzhou Wei-Chuan and so on. But the more a pity that the regional second-tier brands do not like to take this opportunity to intensify efforts to promote their respective advantages, in particular the poor The advantages of alienation and thus missed the building and full opportunity to brand image. Secondly, a limited supply of domestically produced high-quality milk, imported milk orders increased As for the production of liquid milk for milk, local production of liquid milk supply is only enough capacity throughout the industry, 60% -75% of the , The inadequate supply of milk are to be imported in order to complete the production. By domestic milk supply constraints, increased imports of milk orders. From the second h