Pink Whirlwind - Beauty of small household appliances Zouqiao.doc

 PAGE \* MERGEFORMAT 6 ‘Pink Whirlwind’ - Beauty of small household appliances Zouqiao Golden age where the advent of strong sales opportunities According to industry data provided show that China’s current rate of ownership of small household appliances in Europe and the United States is less than 1 / 5, but the domestic small-appliance market is an annual increase of 8% -14% of the high-speed development, in which beauty is surprisingly small household electrical appliances increase more than 25%. The most favorite beauty products, home appliances categories are mainly 25-year-old to 45-year-old female fashion consumer groups, this group has the most economic strength and consumer strength and purchasing power of more than 70% of social control in their hands. Alarming increase in the quantity Beauty of small household appliance market in China grew rapidly in recent years, only 2005 had been a breakthrough sales of 10 billion! According to the authoritative industry data research institutions, the annual report Yikang speculated that 2006 will increase beauty of small household electrical appliances more than 50% more in sales in 2007 expected to exceed 20 billion yuan. Domestic market demand for small household electrical appliances beauty of at least 300 billion, while the current supply of beauty products of small household appliances market value of less than 20 billion yuan. Introduce new varieties 2000 available in the market beauty of small appliances series, the 1:00 set off a storm of beauty of small household appliances. Manufacturers continue to introduce new, thinning out the hair series, cosmetic series, nail series, weight loss series, massage series, health care series and so on. At the same time according to market demand, but also launched the second generation, third-generation products and so on. According to statistics, the domestic medium-sized shopping malls in the OTC beauty of women around the small household electrical applianc