Plants of gold breakthrough in the liquid milk business war Ex - A listing of prime dairy planning Documentary.doc

 PAGE \* MERGEFORMAT 6 ‘Plants of gold’ breakthrough in the liquid milk business war Ex - A listing of prime dairy planning Documentary [Background: The princes of the liquid milk market melee] In recent years, the domestic liquid milk market, mainly milk-based, its degree of market competition has entered the fantasy-based, although the consumption level as the improvement of the surge in demand for liquid milk products, but the overall market is nearing saturation, and the After a reshuffle, also formed in the country in order to ‘Erie’, ‘Mengniu’, ‘Sanlu’ separatism and other major brands overall market situation, people wishing to break matrix liquid milk products market, and in the near future to make masterpiece strong, indeed is not an easy task. To test the water of a group of Shandong liquid milk products industry, the author with this group decision-making and dairy experts from several well-known secret will be a forum through several times to communicate and explore the depth, the last I propose a toast: to avoid liquid dairy products (milk) is the direct competition, and the other split of new tracks, from ‘vegetable protein’ start a new plant to build a new generation of protein nutritional drinks. [Mining: ‘plant of gold’, for innovation category] Now, with the improvement of living standards, there is growing emphasis on nutrition, health, many people drink milk every day, their aim is to enhance the physique. The main body of the milk protein and calcium to meet nutritional needs, but it is an ‘animal protein’, a lot of people worried about fat, or because the body’s reasons, do not like or can not meet the milk (ie: lactose intolerance, psychosis ), which form another market demand. In addition, with the improvement of people’s living standard, ‘vegetarian’ has gradually developed into a not inconsiderable group, which is part of the crowd, many of a certain social basis of comparative advantage of the success of the material life of peop