Plastic king in sales strategy.doc

 PAGE \* MERGEFORMAT 9 ‘Plastic king’ in sales strategy Wang Yung-ching, Taiwan’s well-known entrepreneur, he started from a store of millet, after decades of struggle, creating the largest private enterprises in Taiwan Province, and his marketing concepts and methods, it is worth a number of companies and sales staff to learn, think and learn. In 1931, 16-year-old Wang opened a rice store in Chiayi. Rice store business was very difficult to do so because the object of business every family, but they already have a fixed supply of rice store. Wang Yung-ching had to sell door to door to visit hard just to secure a few willing to try. Faced with this predicament, Wang Yung-ching thought; ‘If I m in good quality and service better than others, this hard-to win the trial of several clients, perhaps after the trial, will go back to the original rice store bought . This way, even those who are more likely than the original trial, let alone to fight for other new client. ‘ As a result, based on the ‘everywhere for the sake of the customer first customers’ ideas, Wang Yung-ching on rice quality, service and collection effort up and down hard. In 1932, Taiwan’s rural areas is still very backward, after the rice harvest, is paved on the road the sun, crushed rice paddy, the rice pile there are rice bran, sand or small stones and other debris. Because of this phenomenon is widespread, not only sell rice by the neglected, people who buy rice also grown accustomed to. Wang Yung-ching that such poor quality of rice, and he put the net debris pick only after the meters sold to customers, Wang Yung-ching’s rice naturally loved by customers. At that time customers have to the rice store to buy rice, Wang believes that customer visits have to wait for business to do, is completely passive, and he developed a set of change from passive to active, convenient customer service method. Whenever customers come to buy rice, he put forward a request, said: ‘You want to buy rice, i