Play Marketing mode branding.docVIP

 PAGE \* MERGEFORMAT 8 ‘Play Marketing’ mode branding Entertainment economy to consumers because of its intellect and the soul influence on attracting the attention of consumers as product marketing and brand building From EMKT. natural carriers. A visible change in trend is that consumers are increasingly inclined to participate in nature and experience of entertainment, to become a part of entertainment, rather than accepting a one-way indoctrination and distance viewing, which is as the Internet The rise of the game quickly replacing movies as entertainment economy get on top spot in