Prescription Drug Marketing actual Collection- the promotion of academic concepts sources and significance of.doc

 PAGE \* MERGEFORMAT 28 ‘Prescription Drug Marketing actual Collection’: the promotion of academic concepts sources and significance of The Government Pharmaceutical purchasing commercial bribery strike out with the intention of purchasing and selling the entire medical treatment and guide the industry to break the ‘hidden rules’, using marketing to promote the legitimacy of drugs, not only that, the road business in large scale transformation of the marketing model is also an urgent need to graft the academic adoption of this tool. First, the concept of academic promotion The so-called academic promotion, or pharmaceutical sales of drugs-related elements of their own as a starting point and trigger a doctor’s prescription has an ongoing interest in, awareness, knowledge of the drug use marketing planning system. Through a professional team to promote the field of medicine in medical research and clinical practice to-date information, through visits and experts to promote the timely provision of the doctor. Through academic means of communication, allowing physicians to understand the product features, upgrade the status of similar products, and recommend and guide clinicians medication, allow doctors to prescribe the formation of habits, while doctors and patients for medicines reflects the timely feedback to the enterprise, in business, between physicians and patients to bridge the communication gap. ① Second, the source of the promotion of academic Academic promotion is not a patent medicine industry, other industries there are also specialized academic promotion. The following case is only of academic promotion in many cases exist in one of the industry. [Case] ** The company to promote the professionalization of lubricants The 20th century, the early 90s, due to market competition intensifies, base oil in short supply, sales organization structure can not fully meet the market development and maintenance and other reasons, **’s daily decline in sa