Purple Cow Growth Secret.docVIP

 PAGE \* MERGEFORMAT 30 ‘Purple Cow’ Growth Secret How to make a Purple Cow? - An Interview with ‘Purple Cow’ by Seth Godin En-Rong Wen-hui ‘We have two choices: a silent and does not seek active but they try to off, unknown, or that the road is safe, and the other one is to create a great, unique purple cow path. ‘- Seth Godin A few years ago, when Seth Godin (Seth Godin) and his family drove through France, to see groups of like coming out from a fairy tale, when the cows, ‘We were initially very much for these beautiful cows and agitated, but when These black and white cows repeated again and again, we quickly turn a blind eye, or even tired. ‘Speaking of’ Purple Cow ‘sources, the Seth Godin said:’ So I thought, if this occurs when a roadside purple cows, then everybody’s eyes will certainly be one of the light. ‘ Seth Godin at it, this is a modern commercial society sketch - when the market is already flooded with too many similar products and marketing tools, people need is a purple cow as an innovative and unique (Remarkable). ‘Now people are very busy, especially in the rapid economic development in China, people do not have time to pay attention to those mediocre ads and products, they have a lot of advertising is more important than watching things to do. So you need different ideas, only the unique creativity in order to make your product, business or service that people deserve to be legends and discussion, this is the Purple Cow. ‘In an interview with’ Business School ‘magazine interview, Seth Godin on’ What is needed for a modern commercial society Purple Cow ‘the case explained. ‘You may only have taken note of those inherent in the market winner in the United States is now no longer rely on traditional patterns can be fast-growing new business. ‘ So why do we need to Purple Cow? ‘Because the world has changed, more and more people are able to choose, but is used less and less time making a choice. ‘Seth believes that a company be able to