Purple Cow of business model innovation.docVIP

 PAGE \* MERGEFORMAT 24 ‘Purple Cow’ of business model innovation Starbucks: four kinds of elements to create a ‘third space’ WenTang Weiwei There is such a coffee shop, it has 7569 different styles of chain shops, with tens of thousands of fervent followers of coffee, these followers a unique pop culture itself, they call themselves coffee gourmet. It has a strong liquidity position, able to expand more than 30 countries around the world. In Japan, it is every 5 to 6 days a new store growth. Different regions in China, its annual growth rate of 30% ~ 50%. Needless to say, this is the Starbucks coffee shop, its unique ‘third space’ (Consumers in life in addition to home, most often to go outside the company’s third place) business philosophy, making the siren as the logo of the company in order to have a siren-like as irresistible charm. Transplanted to North America from Italy, the romantic inspiration Starbucks coffee was originally an open-country markets in the next high-level coffee beans to sell mainly small shops. Howard handling the management company prior to this coffee shop called Starbucks, Seattle has received a good reputation. And through mail order, market expansion across the country a stable consumer market. Starbucks Howard joined soon after exposed to the potential demand for the coffee market. In a casual way to Milan, he saw the great variety of Italian coffee, as well as the Italian people, as life-like love of coffee. This makes him keenly aware, five Americans every day life of the coffee cup taste Guadan enormous difference. These two different coffee consumption state, so that Howard can see the huge potential business opportunities. Starbucks to its unique ‘third space’ (Consumers in life in addition to home, most often to go outside the company’s third place) business philosophy, making the siren as the logo of the company to have as unable to resist the siren-like charm. This business opportunity is to change the time the