Read Zengguangxianwen Gordon Brand Boulevard 12- brand proof of the pudding.docVIP

 PAGE \* MERGEFORMAT 2 ‘Read’ Zengguangxianwen ‘ Gordon Brand Boulevard’ 12: brand proof of the pudding ‘Proof of the pudding, time will tell. ‘ This sentence from ‘Augmented select the text’ of the 12th festival, which means that: the distance involved, before we can know the size of the horse’s strength; experienced something more, a long time in order to identify the good and bad people of good and evil. The boundless sea, colorful earth, road and time is always the ‘horsepower’ and ‘heart’ of the ‘touchstone’. Wolf dressed in sheep’s clothing, sooner or later one day betrays itself. A person may deceive everyone within a certain period of time, or all of the time, to deceive a person, but by no means likely to deceive everyone all the time. Remark is also similar to the truth. Between people and if so, do the brand is also true. Therefore, companies should vigorously promote full brand management, only the employees to act in a consistent and serious, for others, as always, integrity, a brand in order to continue to win consumer recognition and praise. Yuan-Zhuo brand planning agencies full brand management model is also such purpose. For example, in September this year, AQSIQ SK-Ⅱ brand nine kinds of cosmetic products, to identify and disable the composition of chromium and neodymium, landing in China for seven years, SK-Ⅱ brand eventually ended with the withdrawal of the Chinese market. However, SK-Ⅱ was not so much ‘chrome neodymium crisis’ defeat, and not as good as said that SK-Ⅱ was ‘time’ and ‘own’ beat. More alarming is that, following the SK-Ⅱ cosmetics were found to contain chromium and neodymium, the Clinique, Lancome, Dior and Estee Lauder cosmetics, such as four well-known brands have also been involved in the incident, the six kinds of powder contain chromium, neodymium and other banned substances were detected in Hong Kong Standards and Accreditation Center. These are international brands, but over time, which did not ventilate the w