Read Zengguangxianwen Gordon Brand Boulevard Six- brand close to the mountains sound knowledge Bird.docVIP

 PAGE \* MERGEFORMAT 4 ‘Read’ Zengguangxianwen ‘ Gordon Brand Boulevard’ Six: brand close to the mountains sound knowledge Bird ‘Near water to know the nature of fish, birds sound knowledge close to the mountains. ‘ From this brief discourse of the ‘Zengguangxianwen’ V, translated into modern Chinese is near water will be able to master the habits of the fish near the mountain will be able to identify the bird’s voice. Is indeed true. We have regular contact with certain matters, in order to know, understand, know this matters, see its essence, and master of its rules. The private sector have an old saying goes, ‘chronic illness into the Good Doctor’, in essence, that is also this truth. However, it is important to note that ‘almost’ just ‘know’ and ‘knowledge’ of the necessary conditions, rather than ‘know’ and ‘knowledge’ of the sufficient condition. To truly achieve the ‘know’ and ‘knowledge’, we must take the initiative to think and explore, serious study, otherwise difficult to achieve ‘to know the nature of fish’ or ‘consciousness bird sounds’ purposes. For example, there is such a story: the United States two shoe company salesman to go to Africa to sell in an area of shoes, salesman A return to the company said the locals do not Chuanxie Zi, shoes, no market; salesman B back to the company, said the local people while not Chuanxie Zi, but as long as the benefits of the full description Chuanxie Zi through ‘experiential marketing’, step by step guide consumption, the market potential is enormous. Through this example, we can clearly see that the salesman A ‘near water’ but did not ‘know the nature of fish’, a salesman but by ‘near water’ successful implementation of the ‘know the nature of fish’. Build brand also followed this principle. For example, do the brand orientation and brand positioning, we must do adequate research. This research includes the external market research and internal environment and resource studies. Through a long period of