Roadshow product promotion of new model.docVIP

 PAGE \* MERGEFORMAT 11 ‘Roadshow’ product promotion of new model What is a roadshow Translated from the English original intent Roadshow Roadshow, is an internationally widely used method to promote the issuance of securities that issuers of securities issued pre-promotion activities aimed at institutional investors, is the investment and financing both sides will fully exchange for shares under the conditions of the success of an important issue promotion, propaganda. Roadshow is the main form of promotion will be held, in the promotion at the company to investors on the company’s performance, product development direction for detail and fully explained the investment value of listed companies, so that prospective investors in-depth understanding of the specific situation, and to answer the concerns of institutional investors. With the development of network technology, this traditional road show moved to the Internet at the same time, there an online road show that the use of power of the Internet to promote. Online road show has now become self-listed companies to demonstrate an important platform to promote an important way to the stock. Roadshow two years ago, still relatively little known, and now has become a frequently used word. This new promotional model in China has not only been there just a listed company, broker, investor attention and favor, but also cited a wide range of other business concern and interest in, and follow the way of the securities industry roadshow promoting the company’s products, the formation popular nowadays companies ‘road shows’. Roadshow has not only been with the firm has successfully shifted its concept and content have changed and extended as including press conferences, product launches, product demonstrations, product trials, special offers hot, trade-in, on-site consultation, fill in a form lottery, gift delivery, a quiz, karaoke ok competitions, cultural performances, games and many other elements of the field a