Role separation- continue Melatonin Way of Life Cycle.docVIP

 PAGE \* MERGEFORMAT 15 ‘Role separation’: continue Melatonin Way of Life Cycle Question in mind: When China’s health care products industry in the short-lived cycle of struggling, when Melatonin has created a miracle. Melatonin and create a miracle in the industry, before the gift is by no means fitted exclusive Melatonin invention; in Melatonin After the realization of a miracle, most imitation of its strategic and tactical failure of the enterprise remains. If the gift does not have the concept of universal guiding significance, then what is created Melatonin? Melatonin Why not die? Melatonin is the fire will continue to go on? Melatonin can give us any enlightenment? Let us from the consumer’s behavior patterns to find the answers. Melatonin, the industry founder of Miracle Melatonin has created a marketing miracle health products industry. From the launch of the year to complete the 250 million in sales in 2000 1.09 billion, to the contiguous years of home sales Ranking champion throne (see Table 1), Melatonin sang all the way forward, with its unique and effective marketing strategies sub - do not open. In 1998, Shi Yuzhu launched Melatonin. The face of a very low trust in the health care market, there have been ‘lost Giants’ bitter experience Shi Yuzhu learn his lesson, choose soft offensive. The so-called soft attack is primarily through a large number of news-style soft-Man to spread product information and ultimately contribute to the procurement. First of all, taking into account products such as melatonin and melatonin name is too specialized and can not be simply consumers to identify, Shi Yuzhu product melatonin named ‘Melatonin’, with the other in order to melatonin and melatonin named to distinguish the products. This seemingly simple naming practices, in order to create and exclusive Melatonin laid the foundation for a new category, and widely imitated by many companies play, such as ‘GUIDEC’, ‘Orange over’ Dengjun benefit greatly. Then, M