Ruby Diamond cold medicine Wuxi Market Start Program.docVIP

 PAGE \* MERGEFORMAT 21 ‘Ruby Diamond’ cold medicine Wuxi Market Start Program A status quo analysis 1, a long time, flu is a worry to the people, one of the most common diseases, but also one of the world’s most famous incurable disease. So far, humans still can not completely prevent the incidence of colds and infection. In a variety of diseases, colds are the most common frequently-occurring disease. This corresponds to that of taking cold medicine who is also up, they constitute a huge cold medicine market. 2, cold almost everyone亲身体验过 disease, ‘Toutengnaore’ from time to time to visit, seriously affecting people’s life, work and study. 3, investigation showed that cold medicine in the mainstream brand, loyalty and visibility has some relevance, but not necessarily related. ‘White with black’ loyalty to the highest, reaching 38%, followed by the ‘one hundred enjoin’ (36%), other mainstream brand loyalty cold medicines not exceed 30%. Contrast and visibility of indicators can be seen, ‘white with black’ prompt recognition and brand loyalty are the first place, it is more positive, solid market performance. The ‘one hundred enjoin’ tips visibility and advertising awareness for the fifth place, loyalty was ranked second, showing a more pragmatic style of the market. Visible, high-profile does not necessarily bring high loyalty, if the companies simply try to create a profile, it is difficult to truly win the consumer’s identity. 4, due to income levels and health awareness of the restrictions, many people not paying sufficient attention to the cold that the cold is a small illness, can carry a carry the past, unwilling to spend money on in the treatment of colds. This makes a large part of the potential market can not translate into real-world market, the reality that exists between sales and the potential market for the vast room for growth. This vast room for growth for the cold medicine market growth provides tremendous pulling power. As people’s inco