Rongshida Avenue, the concept of settlement.docVIP

 PAGE \* MERGEFORMAT 18 ‘Rongshida Avenue,’ the concept of settlement Rongshida 10 years ago, covers an area of 30 acres, employees 300 people, assets, 30O million, that of the ‘tripartite system’. Today’s Rongshida, covering 660 acres, 6600 employees who own assets of two billion, washing machine production and sales exceed 150 million units (initial annual output of 2,000 units). Since 1995, access to washing machine production, sales, sales revenues and market share of four in the nation. This is a major household electrical appliances in Anhui Province. For the first time the country won the first. Miraculous creation is not accidental. 1, the marketing concept: customer orientation and the spirit of a market economy and business conditions, are truly upholding the concept of customer-oriented company that affect the survival and development of an important factor. Rongshida has been able to rapidly develop and grow, first of all because Rongshida in marketing practice, every link always adhere to customer-oriented, their product design, customer needs to consider, for the sake of the user; in production, in accordance with ‘zero defects’ request, to implement zero-defect production, excellent product factory to ensure that customers get the 100% qualified products; in products sold after the timely provision of ‘zero defect’ services to ensure customer satisfaction. There are two things that have come to embody Rongshida’s customer-oriented concept: one occurred in February 7, 1992, fourth day of the first lunar month, a routine quality control checks in the Branch Library’s products were found in the day issued a strange sound must be re-assembled, but as customers want goods hasty, 140 washing machines despite testing storage, but the sample report had not been raised before the freight to go out, and they immediately catch up with freight vehicles, literally robbed on the train before departure these washing machine came back and re-assembly testing