Review of the pharmaceutical industry series one- miscalculated out of control failure failure out of favor.docVIP

 PAGE \* MERGEFORMAT 7 ‘Review of the pharmaceutical industry’ series one: miscalculated out of control failure failure out of favor Enterprise miscalculations Two years ago, July 1, China’s pharmaceutical industry in the ‘collective rite of pharmaceutical companies’ on the move as a whole on the era of GMP. In walked more than two years of this historic milestone, we come back to find that: some at any cost through the transformation of GMP pharmaceutical companies, they have no feelings of joy and loneliness, much more was the face of new marketing environment and the change in the situation arising from the new confusion and perplexity: Although the adoption of GMP, a majority of enterprises are still faced with irrational product mix and lower value-added, capital constraints and weak market development, all sorts of obstacles in the fierce competition in the market struggling to sustain a double test of internal and external problems. ‘GMP after the corporate transformation of the anti-risk ability can be greatly improved, marketing advantage will be more clearly highlighted, you can significantly increase its market share’ the good wishes come true. Dun banks and enterprises in the repayment! How to survive financial difficulties? How to deal with fly review? Is to continue to declare a large number of low-cost generic drugs to compete, or development of new medicines through the differentiation develop and expand market reach, or through the commission process to resolve production capacity idle? Many enterprises searched ineffective. Channel control In recent years, pharmaceutical companies are also downstream of the pattern of the pharmaceutical distributor has undergone tremendous changes: pharmaceutical distribution industry, the degree of concentration is further increased cross-regional pharmaceutical logistics companies are thriving, pharmaceutical oligopoly circulation pattern will gradually formation. Traditional ‘administrative division di