Sanlu hot in the Cold Thoughts.docVIP

 PAGE \* MERGEFORMAT 9 ‘Sanlu hot’ in the Cold Thoughts Sanlu infant milk powder were found to contain more than 2,500 milligrams per kilogram of melamine in the news shocked the world! At present the victims has reached more than 1,200 children died 2. State Quality and Technical Supervision Bureau has announced that from Yili, Mengniu, Ashley, light, San Yuan and other 22 factories in 69 batches of milk powder found in the 0.09-619 mg of melamine, caught on around the supermarket shelves. At the same time there are 66 enterprises stop production (national total of 175 enterprises are products), has been declared no problem with enterprises 87. Hebei Province has led the charge, functional department heads were punishment taken against people involved in criminal means. Affected by this, following the Olympic Games and Paralympic Games, China rapidly becoming the focus of worldwide media attention. Government to the public incidents of food hygiene and safety measures taken by the disposal is a very timely and fair. Do more good than harm. Or shield their mistakes, the problem is the overall exposure is better than concealment, after all, ‘Hunger breeds discontent’ ah! As a marketing person, an objective dispassionate look at the ‘toxic milk’ This matter may be obtained from any industry can draw lessons learned. A list that’s 22 manufacturers, most have won the national exemption, the Chinese brand names, well-known trademarks. This is to do business in the country’s top honor those who dream. As the nature of work reasons, I engaged in some bid for the work of these honors. Obviously, if we simply think that this is just the behavior of enterprises, which is suffering from a ‘business infantilism’, just as you think the company has spent tens of millions each year advertising the brand is just as ridiculous to fight. The fundamental purpose of advertising or for ‘investment’ and ‘foreign capital’, so that consumers see the advertising is only an incident