Kong culture- the Confucian family rebirth of opportunity for wine.docVIP

 PAGE \* MERGEFORMAT 11 ‘Kong’ culture: the Confucian family rebirth of opportunity for wine ★ news playback Confucian family regain the right to Confucius Jijiu Try ‘hole’ culture of success ‘Ji Jiu right to’ What is the significance? Why make such a cherished Confucian family? We are here to so-called ‘Ji Jiu right’, that is, a special ceremony at the Confucius Ji Jiu. In general, this wine should have a higher profile at the same time, wine enterprises should also have a certain strength. Of course, the best wine and Confucian culture, this has a more closely associated with. Has a glorious history and deep historical and cultural heritage of the Confucian family wines from 1986 to 2004, has been paying for the right of the Confucius ceremony of Ji Jiu this sacred mission. However, In 2006, the Confucian family and the contracting parties because of the contradiction between the right Jijiu won by another Chinese wine. Confucius ceremony in 2007 the right to return to the Confucian Jijiu company has a different kind of meaning, just as Confucian company chairman Mr. Qiu Zhenxin the media said: ‘Ji Jiu right to return to the significance of, not only in the current China Qufu International Confucius Cultural Festival, as well as his honor ceremony on the Confucian family became the focus of world attention and played a great role in brand communication, but more importantly is that we won this event by the return of people, including the distribution customers consumers, but also our hearts and minds of employees Confucian family reunification. We have to show is that we are the flagship to promote Confucian family once again a brilliant piece of confidence and strength. ‘ Through media reports, we can see that in 2007 China Qufu International Confucius Cultural Festival, the Confucian leveraging the company, using the right of return of Ji Jiu spared articles from the city to create a festive atmosphere to the festival opening ceremony , Confucius