Late Marketing Theory.docVIP

 PAGE \* MERGEFORMAT 7 ‘Late’ Marketing Theory Although previously been engaged in a one called ‘focus on winning late’ case, but late some of the ideas really do not systematically organized or before, a little talk here today. (Note: late talking about today is limited to domestic products) First, the definition of the concept of late As the name suggests, the closing session refers to the real estate sales rate has reached a certain proportion of the lower value when the remaining units collectively. 1, the ratio, said. For the rest of the house count the number of late, the industry really has no standard answer, 10% -30% have to say, and we did not say so in the end this ratio refers to the area, or ploidy. I understand that the broader market with the small-cap can not be used to define the same proportion, from the perspective of the area to measure, then the 5% -15% considered within the scope of late, the building larger, the corresponding proportion of the smaller; if from the ploidy point of view to measure, then the remaining 5% can be called in late because of the availability left behind most of the big Unit. 2, the profit, said. Year to engage in ‘late win focus on’, I had to make a point: achieving the project is expected to post profits of insurance at the end of the remaining availability is late (which is also to be understood as to achieve the project break-even point). This year set off a burst in the circle to discuss the concept, it now appears it is actually the concept of late the most appropriate qualitative and quantitative criteria. Second, the formation and differentiation in late First, to correct everyone’s a one-sided understanding of late are bad do not think the difference between selling a house, wrong. I think that there are broadly two types of late: the initiative in late, passive late. Initiative in late is planned, purposeful, organized into the late phase of the project marketing. For example: 1, developers no f