Le good clothes do not waste your advertising costs!.docVIP

 PAGE \* MERGEFORMAT 8 ‘Le good’ clothes do not waste your advertising costs! Some of the crossroads in Jinan, often to see ‘good music’ suits of light box advertising. Advertising as a whole picture is: In the backdrop of towering mountains, a man dressed in ‘good music’ suits, sat. The man is Mr. Cui Lehao. No compliment to say that Mr. Cui Lehao’s temperament is good, gentle, gentle, calm sophistication, school of Confucian Merchants grace. It should be said, that piece of the overall design of advertising is still possible, using the image of business as a spokesperson, founder of the creative is good. The problem is advertising planners did not find out a suit of industry characteristics and product characteristics, there is no light box advertising find out the special nature of the ad did not find out the theme and the role of advertising strategies are very vague, making the advertising and the cost of expenses, do not play its due role and effectiveness. To sum up, the ad has four errors: First, brand positioning is not clear, interests and values of fuzzy. Clothing, especially the suit, is a special commodity. Since ancient times, it was stressed that the ‘basic necessities’, put clothes into the first one, ‘people rely on rely on clothes horse saddle’ of the saying better able to explain the importance of clothing. Suits, business contacts and social interaction as an important dress, naturally people’s special attention. A good brand-name suits, is not only a basic dress, played the role of half-naked body cover, but also represents the position, status, wealth, money, temperament and self-cultivation. In the highly developed technology and information today, apparel fabrics, design, processing technology and product quality of the homogenization of a very serious problem, just a few aspects to differentiate products from the pros and cons it is very difficult, and only brand, is the core business and product competitiveness. Why Chinese prod