Small fish How to become the whale - small and medium business market breakthrough zz from sina Liquor Analysis.docVIP

 PAGE \* MERGEFORMAT 7 ‘Small fish’ How to become ‘the whale’ - small and medium business market breakthrough zz from sina Liquor Analysis According to the author for many years on the liquor-making industry study found that the majority of small and medium enterprises in the liquor market in the root causes of the defeat in the final analysis there are three: Defects in the product itself is a problem; Information feedback from the market defragmentation, we found a lot of liquor product itself, the shortcomings summarized as follows: ⒈ a lot of product quality and unstable, and some consumers complained; ⒉ package is not on the grade, raw material costs are too high, resulting in the terminal price of embarrassment; ⒊ product demand is not bright, terminal driving very difficult. As a modern brand of liquor, should first ensure the stable quality, packaging design and product positioning in line, price positioning should be accurate; this product to get consumers. With regard to consumer demands, from products such as personality and wine culture to do more in the article, there is no individuality, and cultural connotation of the brand would be no precipitation, there would be no strong market. 2 for the sales team and building the network problems; Have a good team, will not necessarily be a good channel for building without a good team, do not have to talk about building the network problems, and all that small and medium businesses want to prepare liquor market, we must develop a well-trained, with tough execution of the marketing team, on the marketing team, building and marketing system of the building, many marketing masters have in detail, not do too much in this set. 3 for the issue of marketing ideas and capital strength. Must change marketing concept, small and medium enterprises should learn to use liquor of advanced marketing ideas and strategies, and win the regional market operation rule-making power, competition, initiative, to ma