Staples non-branded customer experience.docVIP

 PAGE \* MERGEFORMAT 7 ‘Staples’ non-branded customer experience More recently, riding on the Office of the need for a magazine rack, patron Staples (Staples, ‘little book nails’ means). Through the World Cup television commercials, print ads, outdoor billboards, as well as the text in the mainstream magazines such as soft a wide range of media coverage in China, Staples shaping the success of the world’s top 500 image of a simple and convenient one-stop shopping and brand value. In order to experience the annual sales of 16 billion U.S. dollars this multinational office supplies company, so let my colleagues in Shanghai to the Staples Web site to purchase. Customer Experience Process Into the Staples Web site, the page design can be, as the Staples slogan - to meet the office needs items at low prices. For the first time in Staples shopping directory to find the necessary goods in the navigation is not easy, so call the customer service hotline. Miss kind of patience in the shopping guide, under the guidance found to buy goods. Product page online than goods, can easily refer to the same price of similar products. But the commodity description is too simple, there is no Editor or user evaluation, and the same magazine rack than any other shopping sites slightly more expensive. Through the convenient online registration, it is easy to underground purchase orders, the whole process requires only 2,3 minutes. However, COD can opt for cash and can not credit card. Customer orders received after the confirmation call, but that it will not e-mail confirmation, and said that a good two days after the delivery. To the scheduled delivery day, suddenly received a Staples customer service phone call to say that we ordered the magazine rack is currently out of stock, will be deferred delivery, the exact date is notified otherwise. Next day, Staples delivery personnel, without any prior notice sudden delivery, baffling. Originally, we scheduled Magazine Rack is black,