Melatonin Media Strategy Analysis.docVIP

 PAGE \* MERGEFORMAT 9 ‘Melatonin’ Media Strategy Analysis In 2001, we have developed integrated media business TV shortly after the honor of being invited by Shanghai Jianteshengwu Co., Ltd. to help them develop the next media campaign strategies and media buying program, it was later given to know that we are not alone in being invited a company, so we actually participate in the ‘Melatonin ‘2001 investment in the second half of the media than the draft work (Melatonin media delivery is largely concentrated in the second half of July after degrees). Than the required notice is issued after a week, so the day we received an invitation to form ‘Melatonin project group’ has entered the stage of practical work, team members including the Managing Director to the specific operational staff of 5 people, the work include: health care products market research, market development and media Melatonin retrieval, Melatonin buy Morphology, Melatonin media campaign strategies, media buying programs Melatonin series of projects. Draft than the day of our strategy has been president of Shi Yuzhu Jianteshengwu attached great importance to, and in particular the media after the launch were fully reflected. Now, a lot of industry personnel and ordinary consumers can be the feeling that ‘Melatonin’ in the media put on a huge effect, both quantity and quality of ads running on the Melatonin has entered a higher stage. Through this medium of operations, pulling an advantageous position in advertising support for the overseas sales companies and distributors, in October 2001 sales of Melatonin in Shanghai reached a record high, the country’s brand image has also been a benign technology changes. 1, the operation Background: 1,2001 health care products in China market, overall sales continue to decline, adding to health care products industry, degree of competition, market to fall behind the same period of Sea King, his wife because of strong competition in the media efforts to