Marketing power Chapter IV- Brand Strategy and Marketing Strategy Competition (middle).docVIP

 PAGE \* MERGEFORMAT 18 ‘Marketing power’ Chapter IV: Brand Strategy and Marketing Strategy Competition (middle) Section II Competitive Strategy Known as the ‘Father of competitive strategy’ Michael Porter (Michael E. Porter) in the context of competing strategies, have reported that an Indian tribe on the story: Canadian Aboriginal areas have been active in a few pieces of tribes, who were to hunting. After a long period of survival game, the last only an Indian tribe to be retained. Zhezhi tribes into the reasons for the survivors is incredible: before the other tribes in the hunting will sum up the successful experience of the past, and then choose the direction of their prey are most likely to get the full attack; and Zhezhi Indian tribe is the shaman practice in the ceremony burned deer bone, and then deer bones on the lines to determine the direction of attack. The strong survive through competition but is the burning of deer bone and shaman practices that Indian tribes, while seemingly well-prepared tribes eventually disappeared, in the end What is the reason for this? The focus of the story is not between science and superstition, but because of the competitive strategies of several tribes. Mentioned in the story developed by several tribes in the hunting plans, albeit very scientific, but it still remain at the tactical level, if the strategic level, some analysis, you will find that this seemingly incredible how the inevitable result of . From the overall market environment, when uncertainty increased significantly, competition became very full and when the companies imitate each other will suddenly speed up the pace, and thus spawned ‘strategy of homogenization’ phenomenon. ‘Strategy of homogenization’ is a direct result of corporate strategy in place, every company in fact do not have a strategy, we only desperately close fight tactical level, playing an invisible future ‘hunting game’. Can imagine, those ‘rational’ tribe is how to be eliminated